If I no longer want to see ads about those topics, I can simply click the “X” icon in the top right corner of each interest. You won’t actually be able to delete that data, but you’ll be able to control the kinds of ads you see.įor example, Facebook recognizes that I’ve interacted with pages about action role-playing games, Hulu, the Wall Street Journal and others. From here, you can control what kind of information Facebook thinks it knows about you. If you want to see fewer ads regarding a specific topic on Facebook, you can visit the Facebook Ad Preferences site. And while you can change the visibility of some of your data such as posts and photos, information like your name, profile picture and cover photo, networks, gender, username and user ID (how apps identify you) are always considered public. Controlling your dataįacebook considers information you share publicly to be fair game for use with targeted advertisements. Google (GOOG, GOOGL) and Twitter (TWTR) also use information about you to determine which advertisements to show you and help advertisers better target their campaigns. It’s important to note that Facebook isn’t the only company that collects and uses your data like this.
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